Cozumel is a Mexican Caribbean island, 12 miles off the coast of Playa del Carmen, just 30 minutes south of the more famous tourist destination Cancun. The challenge is to market this languishing island with compelling attributes and attractions as well as build awareness and demand for their unique vacation product. Although the island is currently noted for its world-class diving, the new brand needs to distinguish itself from the more party-centric neighbor Cancun that most people come to know.
Cozumel Tourism Ad Campaign Concept #1
Cozumel Tourism Ad Campaign Concept #2
Appealing to the target audience's imagination for travel.
Appealing to the target audience's imagination for travel.
Cozumel Tourism Ad Campaign Concept #3
Promoting various island attractions via consumers' love of capturing vacation moments.
Promoting various island attractions via consumers' love of capturing vacation moments.
Cozumel Tourism Ad Campaign Concept #4
Enlisting consumer participation on what it would be like to vacation in Cozumel.
Enlisting consumer participation on what it would be like to vacation in Cozumel.
Cozumel Tourism Ad Campaign Concept #5
Introducing the notion of 'awaycation' in response to the current economic times.
Introducing the notion of 'awaycation' in response to the current economic times.
