Logging ancient redwood forests for copy paper or destroying endangered ecosystems for a week’s worth of oil is not just destructive, but outdated and unnecessary. The Rainforest Action Network envisions a world where each generation sustains healthy forests. This public service campaign aims to leverage public opinion and consumer pressure to turn the public stigma of environmental destruction into a business nightmare for any American company that refuses to adopt responsible environmental policies.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.