When tourists come to San Francisco, they think of the Golden Gate Bridge. In an attempt to create buzz, so to speak, the San Francisco Zoo needed to do something unconventional to draw attention to their latest exhibit, The World of Insects. What better way than to bring the exhibit to the people. Bus shelters were transformed into 3-D installations of wood framed collection boxes with real insect specimens and ant farms encased in plexiglass. No insects were harmed in the making of these ads.
Ideas for the most part, are subjective. Some are good. Some are bad. Some resonate with clients. Some don’t. Some get revised. Some look very different once they go into production. Like all projects that have ever been undertaken, there will always be some ideas that will never make it past the drawing board. Below are some of the concepts that didn’t make it, but they can still inspire the imagination.
